What’s More Profitable: Affiliate Programs or Advertisements?
The two most popular forms of internet monetization in the adult industry is affiliate networks and publisher ad networks. Most webmasters use a combination of both of them to monetize their adult websites and blogs. But there’s is always the questions asked: Which one of these two are the most profitable? The answers might vary from project to project, as no website is created equal. In general, most people will say it’s affiliate marketing, but only if it’s done right. If affiliate marketing is never done right, you’ll never make any conversions which means you’ll never make any money. If that’s the case, display ads are going to be more profitable every time. Here’s some pros and cons of both forms of internet monetization and how to make affiliate marketing as profitable as possible.
Ad Networks Pay Per Click / Impression. Affiliate Programs Pay Per Conversion
The one important thing to realize is that affiliate programs per per conversion while publisher ad networks pay for each click or impression. Therefore, going with the publisher ad network guarantees income as long as there’s clicks. With affiliate marketing, your traffic has to perform good for there to be any profits. Because of that, going with an ad network might be easier if you’re just starting out. It’ll be easier to make money while you learn the ropes and how to build better converting content. Affiliate programs are definitely more profitable in the long run though.
Revenue-Sharing Programs Need Time To Ramp Up
The most profitable affiliate programs are the lifetime revenue-sharing programs. These are also the programs that take the longest time for profits to ramp up. That’s because your real money comes from the people that are in it for the long haul. When you start getting those referrals who register and never drop off, you’ll be getting commissions on their rebills for life! This can be way more profitable than pay-per-signup programs and definitely more profitable than clicks from display ads.
Important: Matching Up Niche Content To Niche Offers
One of the most important things to get clicks and conversions is to make sure that you’re matching up ads that are relevant to the content of your pages and your site. This is true for both affiliate marketing and running ads on your site. This is why niche sites generally perform a whole lot better than sites featuring a wider range of content. It’s much easier to pair offers and display ads to the interest of your traffic. This will ultimately result in an increase of clicks and conversions.
If you’re running ads from a publisher network on your site, make sure that you’re only setting the categories to those that are relevant to the niche of your site. This will make sure that no irrelevant ads get placed on your site. With affiliate marketing, it’s a lot easier because you’re personally picking out the artwork that’s going to be used.
Finding The Right Affiliate Offers That Convert
One of the most important aspects of affiliate marketing is finding the right offers that convert. As mentioned earlier, if you don’t get any conversions from your traffic, you’re not going to be making any money off affiliate marketing. If that’s the case, you might as well go the route of publisher ad networks, as you only need to get clicks to be able to make money with that. The only real way to find out what offers convert the best is to experiment with things. Try testing different banner artwork, different landing pages and different affiliate programs. Keep testing until you start finding the right combinations of niches, content and offers.
Mixing Publisher Network Ads With Affiliate Offers
Just because affiliate marketing is generally the most profitable route, doesn’t mean that network advertisements can’t be profitable as well. Look at all the top earning sites and most of them use a hybrid strategy of both. Remember that there’s a lot of dynamic ad types that a lot of these networks offer. This ranges from pop-unders to page-peels and IM ads. Many times, affiliate programs won’t offer nearly as many ad types to choose from. Therefore, if you want to fully maximize your profits, a lot of times you will be using both.
There might also be some niches where the affiliate offers don’t perform good. This might just be the niche itself and nothing to do with your skills as an affiliate marketer. If that’s the case, there’s a chance that display ads could be the most profitable way to go and only pair up the affiliate banners with the content from that site that you’ve got featured.