How To Build Adult Websites – Tube Sites, Camming Sites and CMS

WP-Script: Adult WordPress Plugin

Make Money Building and Running Adult Sites

Want to get started as a webmaster in the adult industry? It’s possible to make your very own porn site, quickly and easily. There are many ways to get started. There’s also many different sites to run. For example; are you trying to build up an affiliate website? Are you actually trying to produce content and create a pay site? What about a tube site? There’s so many options to choose from and different solutions for each. This guide will help you get started building and running your very own porn site.

 

What’s Required To Build A Porn Site?

The only REAL requirements is a domain name and web hosting. A domain name can be easily acquired through any registrars. GoDaddy is a very popular choice, but there’s tons of different registrars to choose from. Depending on your “TLD” (Top-Level Domain, or in layman terms, whether it’s a .com, .net, ect) it might range from anywhere between $10 per year to $30+ for some of the more pricey TLDs. You’ll also need hosting (explained below)

 

Hosting Your New Porn Site

You’ll also need adult-friendly web hosting. It’s important to make sure that your web host is adult-friendly, as not all of them are. We’ve got a list of adult-friendly web hosts on that linked-to piece of content. For getting started, shared hosting will work just fine, but as traffic and revenue ramps up, it’s highly recommended to update to a dedicated server. At some point, you will have to update to a dedicated server in order to keep your account from getting suspended from using too much bandwidth. A dedicated server will also run faster and provide a better user experience for your users.

 

CMS For Building Porn Sites

Even though a CMS (Content Management System) isn’t an actual requirement for building a porn site, unless you’re very proficient at coding, it’s definitely the best way to go. CMS makes it insanely easy to deploy feature-rich sites, add content and manage content. There are even CMS available specifically for deploying different types of porn sites. We’ll be going over the various types of CMS further down in this post.

 

Payment Processing For Porn Sites

Depending on what type of porn site you’re trying to run, you might need a payment processor. This isn’t a major requirement for affiliate sites and is really only required for membership sites, as you’ll be taking payments directly for subscriptions. If your porn site requires a payment processor, make sure the payment processor is high-risk / adult-friendly. Luckily, there’s plenty of options available to choose from.

 

How To Make Money Off Your Porn Site

The main goal of running a porn site is of course going to be generating revenue. There are different kinds of porn sites and these porn sites will all generate revenue in different ways. For example; an affiliate site will be making money off of affiliate commissions, while a pay site will be making money subscriptions. Here are the main ways to make money off your porn site:

Adult-Friendly Ad Networks – The first way to make money off the porn site is through ad networks. Keep in mind: You’re gonna have to use an adult-friendly ad network. Google AdSense, for example, does not support adult sites and adult content There’s also different ad types to choose from. These include; banner ads, pop-unders, redirect scripts, IM ads, page-peels and the list goes on. It doesn’t matter what type of porn site you’re building, ads from an ad network can be added to anything for an extra revenue stream.

Affiliate Marketing – Affiliate marketing is where the webmaster (affiliate) is paid commissions when they refer new sales to a site. Affiliate marketing can be much more lucrative than display ads, but the income is not guaranteed. Where ad networks pay webmasters based on clicks or impressions, with affiliate marketing the traffic actually needs to buy / convert. Affiliates usually either get paid a lifetime revshare or a commission on signups / first sale.

Membership Subscriptions – The final way to make money off a porn site is through membership subscriptions. If you’re going this route, you’ll either need to be producing your own content, or lease content from a producer (these content brokers are quickly dwindling down as the industry shifts more indie / amateur).

 

Where To Find Content For Building Porn Sites

In order to build porn sites, you’ll first need the content. Where the content comes from depends on what type of porn site you’re building. If it’s an affiliate site, the affiliate programs will be providing all the content. If it’s a whitelabeled site (we’ll get into those further in this guide) the site providing the whitelabel will be providing the content. If it’s a site that runs of UGC (User Generated Content) such as a tube site, for example, the users will be providing the content. If you’re running a membership site, you’ll either be producing the content, or purchasing the content for use from a broker.

 

Different Types Of Porn Sites You Can Build

Here are the different types of porn sites you can deploy

 

Affiliate Porn Sites

Affiliate sites are the most common form of porn sites that you’ll find. Even tube sites (which we’ll cover later on in this guide) are technically affiliate sites. With affiliate sites, you’ll need to signup for affiliate programs in order to promote them. The affiliate programs will provide promotional tools such as banners, and many of them also provide content that affiliates can use for promotion. These are the best programs to partner with, as you’ll need the content to build the website.

 

WordPress Affiliate Porn Sites

WordPress is a very popular CMS for all kind of websites, including affiliate sites. Since WordPress is an open-source CMS, there’s no restrictions on how it can be used, therefore WordPress can be used for building affiliate porn sites. The great thing about WordPress is that it also has a huge developer community. These developers create tons of different themes and plugins that can be used to customize and add increased functionality to your website. There’s even some themes and plugins developed specifically for the adult industry. Listed below are some of the WordPress tools available for adult affiliates.

 

WordPress Plugins / Themes / Scripts For Adult Webmasters

WP-Script – WP-Script is a WordPress plugin and theme that makes it insanely easy to import adult affiliate content into your WordPress website. The best part of WP-Script is that everything is 100% automated! All the affiliate marketer has to do is apply for the supported affiliate programs and enter the affiliate information into WP-Script. WP-Script handles the rest. The WP-Script plugins are designed to make the WordPress site look and behave like a tube site or traditional porn site.

Learn More: WP-Script – Build Automated WordPress Affiliate Porn Sites

 

WPLiveCam – WPLiveCam is a WordPress plugin and theme that makes it insanely easy to turn a WordPress site into a camming affiliate site. WPLiveCam automatically imports models and content (including embedded cam rooms). Simply install the plugin and theme and you’re good to go! Works with popular camming sites such as LiveJasmin and Chaturbate!

Learn More: WPLiveCam – Create Camming Affiliate Sites

 

Robo-Scripts – Robo Scripts is a collection of scripts dedicated to the camming vertical of the adult industry. Robo-Scripts works with a wide range of camming affiliate programs. There are multiple scripts that accomplish different things. For example; there’s a script for WordPress blogs and multi-blogs, as well as some non-WordPress scripts such as a their own CMS and a Twitter auto-poster.

Learn More: Robo-Scripts – Automated Camming Affiliate Marketing

 

Adult Skins – If you’re planning on doing it more DIY, Adult Skins is a WordPress theme to look into. The free themes are non-responsive, so you’ll have to buy the premium theme if you want the responsive version. It’s highly recommended to go with a responsive theme, as there’s a lot of mobile traffic anymore and Google actually looks at the responsiveness of sites when deciding what to rank.

Learn More: Adult Skins – Gallery / Tube Site Themes For WordPress Sites

 

Whitelabeled Porn Sites

Another option for affiliates is to whitelabel a porn site. A “Whitelabel” is where someone (in this case the affiliate / webmaster) rebrands another product or service (in this case, a porn site). Whitelabeling is great because it is insanely turnkey. The only thing you really need is a domain name. All the hosting and everything else is managed by the company providing the whitelabel. The downside is that the whitelabels aren’t as customizable as something a webmaster / affiliate is hosting themselves.

 

Main Types of Whitelabels:

Camming Sites – The most common form of whitelabels you see out there are camming sites. Pretty much every camming site with an affiliate program will offer up a whitelabeled version for their site. Some of the whitelabels are more customizable than others and some even get as granular as being able to select individual models to feature.

Whitelabeled Tube Sites – Pimproll offers a whitelabeled tube site builder, where webmasters can choose their niches and add banner ads and affiliate offers to the tube site itself. There’s a couple other pay sites that also offer whitelabeled tube site options as well.

Online Sex Toy Stores – Although these aren’t necessarily “porn sites”, there are whitelabeled sex toy stores out there, so it’s worth a mention just the same.

 

Building A Porn Tube Site

Tube sites have revolutionized the adult industry (although they’ve compromised the paysite operators in the process) and everyone knows the big names like Pornhub and XVideos. It’s also very simple to start up your own porn tube site and there’s even some CMS out there to help. Here’s some general information about running a porn tube site, plus some CMS / solutions available.

 

How Tube Sites Generate Revenue

First, let’s discuss how tube sites generate revenue. There’s two ways that tube sites make money: Either from adult publisher networks (usually in the form of banners and pop-ads) or affiliate offers from the video content being uploaded to the tube sites. The ads provide guaranteed income, as the pop-ads will trigger whenever anyone clicks on the site and the banners will get impressions regardless of clicks. It’s going to be very marginal income per viewer though, to where as affiliate offers will pay a much more generous PPS.

 

What’s Required To Build A Tube Site

Here’s the requirements to build a tube site:

Domain Name – Obviously you’re going to need a domain name.

Web Hosting – You’ll need adult-friendly web hosting. Check the requirements with the CMS and make sure the web hosting is adaquate.

Content Management System (CMS) – Last but not least, you’ll need a CMS. That is if you’re not planning on building it from the ground up.

 

CMS / Scripts For Building A Tube Site

Here are some of the scripts, CMS and solutions available for building a tube site:

xStreamer – xStreamer is a CMS developed by Adent. xStreamer is 100% turnkey and can be used to deploy your very own tube site right out of the box. In addition to being able to monetize via display ads and affiliate offers, xStreamer also has the ability to run your own membership / subscription area as well. xStreamer is fully documented and can be customized as needed.

Learn More: xStreamer – Turnkey Porn Tube Sites

HostedTube – If you’re not wanting to build and host your own tube site, HostedTube is a whitelabeled solution to consider. HostedTube, powered by PimpRoll makes it insanely easy to customize your very own whitelabeled site. There’s two ways to make money off HostedTube; from the display ads displayed on the whitelabel site and the affiliate offers in the PimpRoll network. The only thing to make a whitelabeled tube site with HostedTube is a domain name.

Learn More: HostedTube – Whitelabeled Tube Site Builder

WP-Script – WP-Script is another solution for people wanting to put a tube-like site together. WP-Script imports a bunch of affiliate content from various affiliate offers. WP-Script can also import tube site embeds through the data dumps that basically every tube site offers. This can be used to easily populate a WP-Script powered site. The tube sites will also pay a CPM based on clicks coming from the embedded content.

Learn More: WP-Script – Build WordPress Porn Tube Sites

 

Build An Adult Camming Site

Camming has become huge and has revolutionized the adult industry. Unlike traditional porn, which has heavily fallen victim to the tube site model and piracy, camming is interactive. That is something that a clip uploaded to a tube site can never compete with. There are some challenges to operating a camming site however. The first is the need for model acquisition, something that isn’t required with an affiliate site, tube site or pay site where the content is brokered. Here’s the information on building a camming site.

 

What’s Required To Start A Camming Site

In order to start a camming site, you’ll need a couple things:

Domain Name – You’ll need a domain name.

Web Hosting – You’ll also need web hosting. Make sure the web hosting is adaquate for the site and adult-friendly. If you’re going with a CMS, the CMS provider will most likely have specifications for their platform indicated.

Payment Processor – You’ll also need a payment processor. This is something not required with a lot of the other options explained above (like affiliate sites, tube sites, whitelabels, ect)

CMS – Just like with everything else, a CMS is required. That is assuming you’re not wanting to code something from the ground up, which would be expensive and complicated. Not only that but there’s a great CMS (mentioned below)

Webcam Models – The difference between running a camming site (as opposed to any kind of membership site, tube site, affiliate site, ect) is the fact that you’ll need to find performers on the site. Attracting webcam models can definitely be a challenge and shouldn’t be taken lightly.

 

CMS / Scripts For Building A Camming Site

ModelNet – ModelNet is a CMS for building a camming site with a very unique and revolutionary feature: It’s model-sharing functionality. With the model-sharing functionality, webmasters are able to feature their models on other sites in the ModelNet network, as well as other models on their site. This solves the issue of starting out with a ghost town, with no performers to attract customers, and no customers to attract models.

xCams – xCams by Adent is another script that can be used to build turnkey camming sites. xCams has all the bells and whistles you’d expect in a camming site CMS, including accounts for models, members and affiliates, tipping functionality, ect. It’s important to note that xCams doesn’t have the same model-sharing functionality.

 

Build A Membership Site / Pay Site

Another option available is running a porn pay site or pay site. If you are actively shooting / producing adult content, then you’ve already got the content available for the pay site. If not, you’ll either have to start producing content or broker content. Brokering content isn’t something that is as popular as it was way back in the day, and a lot of companies that are offering brokered content are quickly disappearing. That being said, there are still companies that will lease content for membership areas, tube site content, ect.

 

What’s Required To Start A Membership Site

In order to start a membership site, you’ll need a couple things:

Domain Name – You’ll need a domain name.

Web Hosting – You’ll also need web hosting. Make sure the web hosting is adaquate for the site and adult-friendly. There are multiple CMS (primarily geared towards indie models / producers) that do include web hosting

Payment Processor – You’ll also need a payment processor. There re some CMS (primarily geared towards indie producers) that includes payment processing right out of the box.

CMS – You’ve got plenty of options for this one. For example: WordPress can easily be turned into a membership site. There’s also platforms (Both hosted and self-hosted) meant specifically for creating membership porn sites.

Content – Here’s where membership sites get a little difficult / tricky. You’ll need the content to add to the members area. If you’re producing your own content, great! It doesn’t matter whether it’s a professional studio or 100% indie, that is the way to go! If you’re not producing your own content, you’ll have to holler at a content broker, which as things shift indie, you see a lot less content brokers anymore.

 

CMS / Scripts For Building Membership Sites

Here’s all the platforms available for building membership sites:

ModelCentro – ModelCentro is a hosted CMS designed specifically for the adult industry. ModelCentro is geared towards indie / solo performers, but can be used by producers / studios as well. ModelCentro requires no upfront costs (works on revshare) and ModelCentro sites can be built for just the cost of a domain name. ModelCentro supports membership subscriptions, content sales and live camming. ModelCentro also has the ability to run your own affiliate program through the platform and be included in CentroProfits, their own affiliate network.

AdultMemberSites – AdultMemberSites is another hosted CMS with no upfront costs and designed specifically for indie models or producers. AdultMemberSites supports membership subscriptions, individual store items / clip sales and camming. Just like ModelCentro, AdultMemberSites works on a revshare basis. AdultMemberSites handles all the hosting and payment processing and has everything you need right out of the box.

xMember – xMember is a self-hosted CMS geared towards adult pay sites. Because it’s a self-hosted platform, you’ll need to get your own hosting and payment processing. Because it’s a self-hosted CMS, it’s also much more customizable, as you’ll have access to the source-code. xMember has all the bells and whistles right out of the box. In addition to membership subscriptions, xMember also supports store items.

xModel – xModel is another self-hosted CMS powered by Adent, the same company who developed xMember, but is geared more towards camming models / indie pornstars. With xModel, you’ll have to handle your own hosting and payment processing, but since it’s self-hosted it’s also more customizable. xModel supports membership subscriptions, live camming, clip sales and store items for tangible sales.

WordPress – WordPress is a open-sourced CMS popular in both mainstream and adult. WordPress is primarily a blogging platform, so it’s not the best to be used for membership sites, but with the right configurations, themes and plugins, can be used for just that. WordPress has a built-in user functionality that does make this a little more easy. WordPress is self-hosted, so you’ll need to provide your own hosting and payment processing. Because WordPress was not originally designed as a membership CMS, there’s going to be a lot of configuration and won’t be ready for members right out of the box.

 

Build An Adult Fanclub Platform

Fanclub platforms such as OnlyFans have become very popular and profitable over the past couple years. This is due to their insanely profitable business model for models / performers. With fanclub platforms, the member pays a monthly membership fee (usually around $15-$20 per month) to access the performer’s content. Although the individual subscription doesn’t pay that much, once the subscriber counts get up to the hundreds or thousands, it starts getting way profitable.

 

What’s Requird To Build A Fanclub Site

Here is what is required to build a fanclub site:

Domain Name – You’ll need a domain name.

Web Hosting – You’ll need adult-friendly web hosting. There are no hosted CMS available for fanclubs, so web hosting is mandatory. Make sure the hosting is adult-friendly and adaquate for the site you’re running.

Payment Processor – Because the only fanclub platform on the market is self-hosted, you’ll also need an adult-friendly payment processor.

CMS – There is currently one hosted CMS available for deploying a fanclub platform. If you don’t go with this CMS, it’s possible to code your own or outsource the coding of your own.

Models – Just like with running a camming site, you’ll need a model-base in order to run a fanclub platform.

 

xFans: CMS For Deploying Adult Fanclub Sites

xFans – xFans is another Adent script that is designed specifically for deploying adult fanclub sites. As of writing this, xFans is the only platform that is designed specifically for fanclubs. xFans is self-hosted and fully documented. That means that you’ll need your own hostin and payment processing. it also means that the code can be customized to suite your needs. In addition to models being able to run a subscription-based fanclub, models can also sell streaming video clips on the site as well.

 

Running An Adult Blog

Another option to consider is running an adult blog. Running a blog can be more time consuming, as there’s going to be a lot of writing involved. If you’re a solid writer with a good words-per-minute, this might be a great route to consider. The one great thing about blogs is that (when done right) they can be very search engine friendly. That is because blogs are primarily text-based and search engines love text. This is especially true when the blogger knows how to rock onsite SEO.

 

What’s Required To Start A Blog

In order to start a blog, you’ll need the following:

Domain Name: You’ll need a domain name / website name.

Hosting: There are some hosted blog platforms out there, but you’ll want to host your own. Even if a hosted blogging platform is adult-friendly, there’s tons of advantages of running your blog on your own site. These advantages range from better monetization potential to more control over the site / blog itself.

CMS: Unless you want to code it yourself, it’s suggested to go with a CMS. WordPress is 100% free and open-source. It’s also the world’s #1 blogging platform and there’s really no competition. If you’re starting a blog, it’s highly recommended to go WordPress.

 

What To Blog About

The possibilities are endless. The great thing about blogs is the possibilities are nearly endless. There’s also tons of content that can be syndicated. This can range from press releases from the many PR outlets, to new scene releases from the many affiliate programs or anything the author wants to talk about. Here’s some ideas on possible blog content:

PR Syndication: There are many, many adult PR companies out there. Reaching out to them can get you included into their PR blasts. This provides never-ending content served up on a silver platter. Keep in mind that this content is going to be duplicate across many domains, but it’s still content to keep the blog (and social media) active, without having to do much work.

New Scene Releases: Many of the affiliate programs will provide updates on new scenes that get released. Many will even provide scene descriptions as well. Not only can this make good blog content, but this content can also be monetized via affiliate links as well.

Site Reviews: Look at Rabbit Reviews. Their entire business model is reviewing adult sites. They’re a very successful affiliate as well. Everyone loves reviews and thus reviews make for some amazing content.

Interviews: We’ve gotten permission to syndicate a number of interviews with performers across multiple domains. Interviews make excellent content, and since it’s basically copy/paste, it’s very easy to do.

Top Lists: Top lists are easy to put together, popular with readers and convert real easy. For example: “Top 10 Sites For [Enter Fetish]”, “Top 10 Blonde Pornstars”, “Top 10 Pornhub Verified Amateurs For [Enter Date]”, you get the idea.

Erotic Stories / Art: Are you a good erotic story writer? What about an erotic artist? If you’re either of those, that content can make some excellent blog content. This is especially true as it’s unique content as well.

Traditional Blog Posts: By this I mean anything and everything. Want to blog about ongoing legal matters facing the industry? What about general sex tips and advice? Perhaps a piece on the latest ‘Sex Tech’? Got an opinion on pubic hair? The great thing about blogging is that there’s no rules on what you can or can’t blog about.

 

Explicit Vs Non-Explicit Blogs

One advantage that blogs have over porn sites is that it’s possible to make them non-explicit if you’d like. It’s possible to cover porn sites and the adult industry in general, while keeping everything non-nude. What this does is allows the webmaster to tap into mainstream traffic sources (Facebook, for example) and to avoid the Google safe search. This can result in traffic from sources that other adult sites can’t tap into. If you choose for the blog to be explicit, that’s possible as well.

 

Adding Blogs To Other Types of Porn Sites

A blog can be a standalone website, or it can be added to any other flavor of porn site. For example; both Pornhub and Stripchat (a camming site) keep blogs on their domain. Their main focus isn’t blogging, but they use their blogs to get information out, showcase individual producers / performers and gained valuable search engine real estate. No matter what kind of porn site you’re running, it’s possible to install a blog onto it as well.

 

More Guides / Resources For Adult Webmasters

Here’s some more guides, resources and information for adult webmasters

 

Promoting Your Porn Site

Now that you’ve built your porn site, it’s time to promote and drive traffic. Assuming it’s an affiliate site, the only traffic you’ll really need is customer traffic. If it’s a pay site and you’re running an affiliate program, you’ll also want to drive affiliate traffic as well. If you’re running a camming site, clip site or other site featuring performers, you’ll need model (and possibly studio) traffic as well. Regardless of the traffic you’re looking for, marketing / promotion is a major thing for every webmaster! Here’s the various ways to promote your website.

 

Search Engine Optimization (SEO)

One thing that every adult webmaster to going to want to master is Search Engine Optimization (SEO). SEO is the practice of making your site more search engine-friendly. Ranking your site in Google (As well as Bing) will provide a steady stream of organic traffic from the search engines. If you can rank a site for some insanely good keywords, this means tons of traffic. We’ve got more information on SEO on the link above, but here’s the two main types of SEO:

Onsite SEO: Onsite SEO is everything that takes place on your actual website. This means curating the content that you want to rank, making sure that all the copy, header text, images, ect. are optimized for the keywords and phrases that content should be targeting, internal linking, making sure content gets crawled and indexed, site speed and so on.

Offsite SEO: Offsite SEO is basically link-building. In theory, other websites are only going to link to websites with great content. Therefore the number of links and the number of linking sites is a major signal in Google’s algorithm. Google also looks at the “anchor text” (the words in the actual hyperlink) to help determine what the page is about. It’s also been debated in the SEO community on whether or not social signals and metrics impact SEO and rankings.

 

Social Media Marketing

Social media marketing is another great source of traffic. Unfortunately, not all social networks allow for adult content and every day more and more sites get less adult-friendly. Luckily there’s still some that allow adult (Twitter being the main one) and there’s even some social networks geared entirely towards porn / adult content.

The great thing about social media is it’s free marketing. It doesn’t cost anything to start up a social media account. Even without a large following, it’s still possible to get organic reach through search features, hashtags and other means. Tagging pornstars appearing in content can get you shares / retweets which will gain exposure with their massive followings.

 

Email Marketing

Email marketing is another tough one, as very few of the ESPs (Email Service Providers) are adult-friendly. Luckily there are a few that are and some that even cater directly to adult. There’s other challenges to email marketing for porn sites as well. A lot of the keywords used in porn email blasts are the same keywords that many ISPs and email clients find to be spammy. This can lead to filtering on the ISP level and worst inbox placement. Email recipients are also more likely to hit the spam button on porn emails than in other verticals, even if the sender makes it insanely easy to opt out.

 

Publisher / Advertiser Ad Networks

We covered publisher / advertiser networks earlier in this post as a way to monetize a porn site. These same networks can also be used to advertise a website. Keep in mind that adult traffic has some low conversion rates (you can thank tube sites and piracy for that), but because of that, adult traffic is also very cheap to purchase. Keep in mind that if traffic isn’t converting it’s a duel-liability: You’re paying for the traffic and you’re also paying for the increased bandwidth. If you want to be successful in media-buy (whether adult or mainstream) there’s a lot of testing involved.

Bid Optimization: One of the major part of media-buy is bid optimization. The ads that get displayed are based on a bidding system, giving preference to the highest bidders. You don’t want to be over-bidding, nor under-bidding. Also, bids don’t stay static, they change over time. This means your bids should constantly be shifting as a result.

Landing Page Optimization: The landing page is another thing to consider. With brokered traffic, you can make it land on any page you want. This could be the homepage, or it could be a specific landing page designed for conversion rate optimization. Designing high-converting landers will increase the media-buy ROI. Landing pages can also be split tested and improved over time.

Split-Testing Traffic Sources: One of the most important parts of media-buy is the traffic sources. This means testing different traffic networks and different sites and publishers within the network.

Artwork / Ad Optimiztion: And last but not least is the actual ad zones themselves. This means banner artwork, copy, ect. Is your ad clickable? Is it attracting the right kind of clicks? What kind of ad zones (display, pop-ads, IM ads, ect) bring in the best and highest converting traffic?

 

Running An Affiliate Program

Running an affiliate program isn’t for every site (for example, if you’re an affiliate yourself, it’d be fairly difficult to run an affiliate program), but for sites that are in a position to run an affiliate program, it’s a great way to gain extra exposure. Best of all, you’re only paying for the promotion that converts! (that being said, there’s still time and effort that goes into managing affiliates, plus some expenses if you’re running select affiliate software.

How Affiliate Programs Work: This guide goes into affiliate marketing pretty heavily, so I’m assuming at this point everyone is fairly clear of what an affiliate program is. If that’s not the case, here’s a rundown: Webmasters signup as affiliates and promote your site / brand. You can provide simple tracking links, although the more promotional content that’s made available the better. The tracking links plant a cookie on the user’s browser which is used to track the commissions. When a customer an affiliate refers converts, that affiliate gets a commission.

How To Run An Affiliate Program: Depending on what CMS you’re using, there might be affiliate program support built right into the platform. If this is the case, you’re good to go! If not, there’s software used for implementing and running an affiliate program. NATS, for example, is the largest and most popular within the adult industry.

How To Attract Affiliates: There’s plenty of adult webmaster resources and forums out there. This site is one of them and feel free to reach out to us. Other examples include XBIZ and GFY. These are great places to start. Mainstream affiliate / webmaster forums and resources can also be used. Simply putting Affiliate Program in the footer of your site can be enough to attract webmasters. It’s also possible to reach out to existing affiliates through contact info that might be available on their sites. Attending affiliate events and expos is another great way to network and promote.

 

Forums and Communities

There are many adult forums and communities out there (FreeOnes is a great example). Outside of the generic adult communities, there are also many fetish-specific forums out there as well. If you can find forums that fit the niche / vertical of your porn site, any posts made there will be reaching a highly qualified audience. In addition to driving traffic, forum posts also help build backlinks which will have a positive impact on your SEO.

 

Porn Tube Sites

Please Note: Only upload content that you’ve got the rights to upload!

Porn tube sites have gotten huge and revolutionized the way porn is consumed. These sites have insane amounts of traffic and it’s possible to tap into that traffic in a number of ways. For indie models, most sites (including Pornhub / MindGeek) have promotional tools for indie models and producers. For professional studios, an affiliate program is required to get branded channels, banner links, ect. Even without an affiliate program, it’s possible to upload watermarked teaser content to the tube sites and take advantage of all the direct traffic from people punching in the website name.

 

Legal Issues / Concerns For Webmasters

As you can imagine, the adult industry is highly regulated and there’s some legal concerns that every webmaster should know about. This varies based on the role the webmaster is playing within the industry. For example, an affiliate won’t have as many legal concerns as the people running a camming site. Producers have a whole other set of legal concerns, especially those that are hiring talent for shoots. Here’s the basics that every webmaster should know about. If you’re starting any ventures dealing with performers (camming site, studio, ect) you should definitely get in touch with a lawyer about drafting up all the required documents.

 

2257 Record Keeping Requirements

The first and biggest concern that every webmaster should be concerned about is 2257 Compliance. This is the age documentation that shows all performers are over the age of eighteen. Affiliates are secondary producers, so they do not have to be as concerned as the primary producers, but it’s still something everyone should know about.

2257 Compliance Basics: Basically, every “Visual Depiction” needs to have 2257 Documentation attached to it. This includes a copy of all performers government-issued ID, as well as a face shot of them holding their ID. There’s also information like date of birth, name, aliases, ect that need to be included in the 2257 documentation. The documents must also be stored a specific way (either digital or hard copy).

Quick2257 Mobile App – There’s a mobile application available for both Android and Apple products called Quick2257. This app makes creating fully compliant 2257 Documentation a breeze. The app will walk you through all the steps with all the form fields that should be filled out. IDs can be uploaded and featured performers can add signatures directly within the app.

 

Model Agreements / Release Forms

If you’re producing or running any kind of camming site, clip site or other platform, you’ll need a solid model agreement / model release. this is something you definitely want to be air-tight and something that a lawyer should draft. The exact contents of the model release is going to vary based on the actual venture. For example; the model release for a porn producer is going to be very different than one for a webmaster running a network such as a camming or clip site. Even indie models should be concerned about model releases, especially if they’re filming with their partner or doing trade shoots.

 

Content Policy / Privacy Policy / Terms of Service

These are documents that are important for any business or website. This is true for porn sites as well. If you’re only running an affiliate site, templates of these documents should be fine. If you are running a tube site, clip site, camming site or anything else that’s more elaborate than a simple affiliate site, it’d be a good idea to get a lawyer to draft these as well.

 

Digital Millennium Copyright Act (DMCA)

The Digital Millennium Copyright Act (DMCA) is something that everyone in the industry should be aware of. Depending on your role in the industry, you might be sending out DMCA notices. Others in the industry might be on the receiving end of them. DMCA helps protect copyright holders. A DMCA Takedown Notice is sent out to infringing webmasters (and other 3rd parties) to get stolen content removed from the internet.

 

Sending DMCA Notices

If you find content that has been stolen from you, it’s possible to get it removed through a DMCA notice. It’s possible for you to send the DMCA notice or for a 3rd party to send it on your behalf. There’s advantages of contracting with a DMCA agency, especially if you’re dealing with a large volume of stolen content. The DMCA agencies are able to crawl the internet and detect content more easily. They’re also very experienced in drafting the notices and know what 3rd parties the notices can be sent to as well (search engines, social networks, web hosts, registrars, advertisers, ect). This saves a lot of time and effort.

 

Receiving DMCA Notices

If you receive a DMCA takedown notice, you have the option to either comply or send a counter claim. DMCA is one of the main reasons to make sure that you’ve got all the rights to the content being used. If you’re using non-compliant content, you should comply with the order immediately.

Fake DMCA Notices by Competition: In the affiliate space, there have been many instances of competing webmasters trying to tank the competition’s search engine rankings by spamming DMCA notices to Google. Google generally tends to shoot first and ask questions later. This means that in these events you’ll need to provide a counter notice to them, or your web page will be removed from search and it’ll go against the rankings of the entire site.

 

Choosing Your Niches, Fetishes and Verticals

Another major thing to consider when building out your porn sites is what niches / fetishes to target. It’s possible to create a generic site, featuring all sorts of different fetishes. It’s also possible to make the porn sites more niche and targeted. There’s advantages of going either direction: Niche sites are easier to rank in search engines and target tailored traffic. The generic sites means you’re managing less sites and it’s able to target a more diverse audience. If you’re a producer or model, there’s more options available, while affiliates are confined by the type of affiliate programs available.

 

Choosing Niches / Fetishes For Affiliate Marketers

As mentioned above, affiliate marketers are constrained based on what kind of affiliate programs are available. Although there’s affiliate programs in basically every different fetish / niche, there’s some really niche fetishes where the options are very scarce and maybe not even available at all. Also, if the affiliate programs in a specific fetish do not offer promotional content to build out a site, then building a website in that niche is impossible.

 

Choosing Fetishes For Models / Producers

If you’re an indie model or a producer making your own content, there’s a lot more options available. That is because you are the actual producer. As long as the content being produced is compliant with the payment processors, the sky is the limit and everything is possible! Fetish definitely performs better than vanilla, so keep that in mind. There’s tons of fetishes out there. Taking a look through some of the clip sites (Clips4Sale is the biggest fetish clip site) will give you an idea of what’s available and what is possible.

 

Running Multiple Fetish Porn Sites

Keep in mind that you don’t have to pick one fetish and stick with it. It’s possible to run multiple niche sites catering to specific fetishes. Keep in mind though, the more sites you’re operating, the more time will be split between each individual sites. This can lead to neglect which can hinder the performance of all sites or lead a webmaster to being overwhelmed.

Cross-Promotion: One advantage of running multiple sites is the ability to cross-promote them. This is especially true if there’s synergies between the two verticals. For example; a DP-themed site could be used to cross-promote a gangbang-themed, and since there’s a lot of anal involved in both, an anal-themed site could be thrown into the mix. On the more fetish-end of things; executrix, CBT (cock and ball torture) sissification and CEI (cum eating instructions) can all fall under the femdom category and be cross-promoted accordingly.

Not only does the cross-promo help drive traffic from one site to another (Thus getting you more pop-under triggers, ad impressions, ect), but by linking between the different sites, you’re also helping the search engine rankings of each of those sites.

Running Different Kinds of Sites: It’s also possible to run a wide variety of sites, and this can also help with cross-promo as well. A very good example of this is MindGeek. Although they’re most well-known for Pornhub and their other tube sites, MindGeek also owns a number of pay sites / studios, most notably Brazzers. Notice how you see more ads for Brazzers on Pornhub than any other site? There’s a reason for that.

Taking a play out of MindGeek’s book, any webmaster in the adult space could do something similar. A gallery site could be used to cross-promo a tube site and vise-versa. If you’re a model or producer in a specific fetish, it’d be a smart play to jump into an affiliate site in the same niche, as to easily promote your sites and content, while making additional revenue from affiliate commissions and publisher / advertiser networks.

 

Straight Vs Gay Vs Transgender

Another thing to consider is the gender and orientation of the sites you’re building. It’s possible to run sites catering to all genders and sexual orientations, as well as running sites tailored to specific genders and sexual orientations. There’s advantages of going either route. Catering to all orientations will target a more diverse audience, while creating orientation-specific sites will give it more niche appeal.