How To Build A Porn Tube Site

Webmasters: Script To Run Your Own Adult Tube Site!

Building Your Very Own Adult Tube Site

Tube sites have revolutionized the adult industry. The tube sites have become the major “Super Affiliates” in the adult space and changed how the entire world consumes porn forever. Tube sites can also be very lucrative. For webmasters looking to deploy their very own tube sites, there’s some solutions out there that also make it quick and easy. Here’s all the information on running and making money off your very own tube site.

 

See Also: How To Build A Porn Site

 

What’s Required To Start A Tube Site

Before you get started, you’re gonna need things such as hosting, a domain name and the actual tube site itself. There’s solutions out there that make deploying your own tube site easy, and the cost of getting started will vary greatly based on which direction you go. But before we get into the various solutions available, let’s look at the bare minimum requirements:

Domain Name – You’ll need a domain name, or website name. These can be acquired fairly inexpensively. Depending on the TLD and where it’s registered, a domain name could be lower than $25 with WHOIS protection.

Web Hosting – You’ll also need web hosting. It’s important to make sure the web host is adult-friendly, as not all web hosting companies support adult-content. You’ll also want to make sure the hosting plan is sufficient for what you need. The person providing the script / CMS (more on that later) will be able to provide specs and many can suggest their preferred web host.

CMS / Script – A “Content Management System” (CMS) is a turnkey platform designed to make creating and managing sites simple and easy. There’s CMS out there designed specifically for tube sites as well.

 

How To Monetize An Adult Tube Site

Before we get into building a tube site, let’s first talk about monetization. After all, making money is the primary goal. There’s two primary ways that adult tube sites generate revenue: Display ads and affiliate marketing. We’ll explain the two below:

Advertiser / Publisher Networks – The primary way tube sites are monetized is through publisher / advertiser networks. These are networks that match up ads from the advertisers on ad-zones on the publisher site. As a tube site operator, you’re able to register as a publisher and place ad zones on your site. These ad zones come in different styles, ranging from display ads to pop-unders, instant messaging ads and more. It’s possible to either get paid based on the number of ad impressions or the number of ad clicks.

Affiliate Programs – Affiliate marketing is were a webmaster or affiliate earns a commission or revshare by referring new customers to a brand or site. In this case, it’s the tube site operator sending traffic to the affiliate offers for the video content being displayed on the watch page or channel page.

 

CMS / Scripts For Building A Tube Site

As mentioned above, there’s tons of CMS and scripts that make it easy for webmasters to deploy their very own tube sites. There’s also different ways to go about doing it. For example; instead of actually running a tube site, it is possible to whitelabel. This is basically rebranding an existing product (in this case an existing tube site) and generate a revshare from the ads and affiliate offers. If you want something more proprietary, there’s scripts for that as well. Here’s what is available.

 

HostedTube: Whitelabel Your Own Tube Site

HostedTube is a whitelabeled tube site developed by PimpRoll. The platform makes it incredibly simple to deploy your very own tube site with no real overhead. The only thing you need to get started is a domain name. You can design your tube site directly in HostedTube. Choose your genre, upload a logo, pick the color scheme and more. Webmasters can monetize HostedTube whitelabels through a CPM, as well as affiliate commissions.

Learn More: HostedTube – Whitelabeled Adult Tube Sites

 

xStreamer: Turnkey Porn Tube Site CMS

xStreamer gives you everything you need right out of the box. Simply install the script onto your hosting plan and you’re good to go. xStreamer is fully documented, meaning that the CMS can be fully customized. In addition to being able to be monetized via ads and affiliate offers. xStreamer webmasters can also make money through a subscription-based system as well. Comes with features such as a bulk uploader, user accounts, producer accounts and more.

Learn More: Building A Porn Tube Site With xStreamer

 

WP-Script: Turn WordPress Into A Tube Site

WP-Script Is a handy plugin and theme that makes it easy to convert WordPress, the leading open-source CMS, into a tube-style affiliate site. This won’t be a “Tube Site” in the sense that it’ll be users registering and uploading content, but it’s got the same “Tube effect” of offering free teaser content to surfers. The ability of going this route is that WP-Script is able to automatically grab and import content directly into the site. Simply enter your affiliate information and WP-Script takes care of the rest. Since it is embed-driven, you won’t have to worry about the bandwidth from the actual streaming.

Learn More: WP-Script – Build A WordPress Porn Tube

 

Promoting Your Porn Tube Site

Now that you’ve built your tube site, it’s time to promote it. Without traffic, your tube site has zero monetization value. Being adult, there’s not as many options available for promoting your site as there would be for mainstream. Fortunately, there’s still plenty of ways to promote porn sites. Here’s the main options available.

 

Search Engine Optimization (SEO)

Every adult webmaster is going to need to get a firm understanding of Search Engine Optimization (SEO). SEO is the process of making a website more search engine friendly. There are two main types of SEO; onsite and offsite.

Onsite SEO deals with the actual content, code and the website itself. This includes keywords in content, header text, image file name and meta, URL structure, site-speed and internal linking, among other things.

Offsite SEO is basically link-building. Google uses the number of websites linking to another website to determine the authority of that website, as well as the individual pages being linked to. Google also looks at the anchor text (the hyperlinked text) to try to better determine what that page is about. Having a healthy backlink portfolio will help the website’s SEO.

 

Social Media Marketing

Not all the mainstream social networks are adult-friendly. Even the ones that are continue to slowly crack-down on porn and adult content. There are some that still exist, Twitter being the most prominent. There’s also some porn-specific social networks which is encouraging, as you know those sites will never turn their back on adult.

 

Email Marketing

Email marketing is another channel that is a lot more difficult for adult than it is mainstream. That is because not all the mainstream email marketing platforms allow for adult / pornographic / obscene content. That being said, there is a handful that does, but the choices are limited. That’s not the only challenge the industry faces, however. Many of the keywords used in adult emails are considered very spammy by ISPs and email clients.

 

Buying Traffic

Remember the same adult ad networks we talked about as a form of monetization? These same networks can be used to drive traffic to your tube site as well. Brokering traffic is a fine art and it takes a lot to do it successfully. You’re going to be split-testing everything: Traffic sources, landing pages, different ad types, ad copy, visual assets, literally everything. Because the bids are constantly changing, bid optimization is an ongoing practice. It’s an art to bid enough to where your ads get displayed, while not over-bidding.

 

Forums and Communities

There’s tons of adult forums and communities out there. FreeOnes is a great example of one of the bigger sites. If your tube site is geared towards a specific niche / fetish, it’s possible to find forums that fit that fetish as well. Many of these forums have a large membership base and have the potential to get your tube site and content in front of a lot of people. The forum backlinks also help with your site’s SEO.

 

Legal Concerns For Tube Site Operators

There’s also a lot of legal concerns for tube sites and laws every web master should be aware of. These range from the age documentation standards to intellectual property laws. If the tube site is allowing for “User-Generated Content” (UGC) by both end-users, models and producers, then the legal burden gets that much more intense. Here’s the major legal issue every tube site web master should be aware of.

 

2257 Compliance / Record-Keeping Requirements

2257 Record Keeping Requirements are the age verification standards for the adult industry. Because a tube site operator isn’t actually shooting the porn, they’re only what’s known as a “secondary producer”. That doesn’t mean that site operators shouldn’t be aware of the laws. It’s important to make sure all content being uploaded to your tube site is 2257 compliant and all performers featured on your tube site is over the age of eighteen. If you’re letting performers and studios upload their own content, 2257 is even more important.

Verifying Model’s Age – As mentioned above, if you’re allowing indie models to upload content onto your site, it’s very important to make sure they’re all over the age of eighteen. This is especially true if they’re earning an advertising revshare, running a subscription service or performing any other task on the site which earns compensation from the site operator.

2257 mandates that the producer (or secondary producer in this case) keeps on file the personal information of the performer, plus all aliases. This has to be done for all “visual depictions” that occur on the site. The producer will also need to keep on file a copy of the performer’s government-issued ID, along with a photo of the performer holding that ID up for a head shot.

Quick2257 Mobile App – There’s a mobile application available for both Android and Apple products called Quick2257. This app makes creating fully compliant 2257 Documentation a breeze. The app will walk you through all the steps with all the form fields that should be filled out. IDs can be uploaded and featured performers can add signatures directly within the app.

 

Privacy Policy / Content Policy / TOS

You’ll also want to have a well-drafted Privacy Policy, Content Policy and ToS. This is especially true if your site is allowing the registration of user accounts, model accounts or producer accounts. If your site is only featuring content that you upload, and no UGC, the contents of these documents aren’t as important as if there was UGC and account registration. These documents are important regardless.

 

Digital Millennium Copyright Act (DMCA)

If you’re allowing for USG, especially USG being uploaded by the end-users and not indie performers or producers, you’re going to be dealing with a lot of DMCA takedown notices. DMCA is a law that protects online copyright for content creators. If you receive a DMCA takedown, and you do not have the rights to host the content, it’s best to comply with the takedown request immediately. Failure to do so can result in legal action. It’s possible the parties submitting the DMCA notices will also submit it to search engines, getting your pages and site deindexed from search. They might also submit notices to the affiliate programs and traffic networks being used to monetize the site, making the venture less profitable.